Graphic Designer
Interpower Corporation, Ames, Iowa 2014–Present
Interpower Corporation, Ames, Iowa 2014–Present
Interpower is the largest manufacturer of power system components in the U.S., and prides itself on making equipment design FAST and EASY for their customers.
Responsible for developing art direction and communicating creative goals to, and collaborating with, outsourced
photographers and printing companies.
photographers and printing companies.
Manage Interpower website and content updates.
Design and submit all Interpower advertising material including, but not limited to, promotional graphics, CTA's, landing pages, customer and lead mailers, product catalogs, white papers, as well as print and web advertisements for multiple publications and newsletters.
Collaborate with the Vice President of Marketing to research and identify strategies to improve inbound marketing, and create new campaigns utilizing best practices which create a positive experience for leads as they progress through the lead-conversion life-cycle.
Spearheaded transition to new inbound marketing software designed to enhance and simplify marketing analytics and lead conversion tools, and helped team members learn how to use the program to its full capabilities.
Assist advertising specialist and copywriter in producing blogs, newsletters, and weekly advertisements.
Reduced costs by learning product photography, and now save the company approximately $14,000 annually
by photographing and editing product images for advertising purposes.
by photographing and editing product images for advertising purposes.
Freelance Designer
AVA Design, Ames, Iowa 06/13–Present
AVA Design, Ames, Iowa 06/13–Present
As owner of AVA Design, I actively assist clients in visualizing and actualizing their ideas—no matter the size of the project. I specialize in working with small businesses and individual clients.
Assist start-ups with developing brand personas, and ensure identity designs reflect the core of the brand.
Develop on-brand graphics and web designs to meet customer advertisement needs.
Create custom illustrations.
Graphic Design Intern
Intern to the University Relations Office, Northwest Missouri State University,
Maryville, MO 09/12–12/12
Maryville, MO 09/12–12/12
The office provides resources to Northwest Missouri State University by promoting the institution’s mission through integrated strategic communication, branding and graphic design, photography, event planning, public relations and web management.
Collaborated with clients and printing companies to determine project scopes and costs.
Frequently handled multiple projects with urgent deadlines.
Design Director
Knacktive 10/09–01/11
Knacktive 10/09–01/11
Student-run, full-service advertising agency.
Collaborated closely with a diverse team of students within a competitive, fast paced environment to create a cohesive advertising campaign for Science City Science Museum in Kansas City, MO.
Developed and produced all identity and campaign designs to be approved by fellow team members.
Set design goals and developed time-table for completion of visual graphics.
Skills
Adobe Suite
InDesign (10 yrs), Illustrator (10 yrs), Photoshop (10yrs), Lightroom (5 yrs), DreamWeaver (10 yrs),
After Effects (2 years)
InDesign (10 yrs), Illustrator (10 yrs), Photoshop (10yrs), Lightroom (5 yrs), DreamWeaver (10 yrs),
After Effects (2 years)
Website and CRM Platforms:
Hubspot Marketing CRM
WIX
Wordpress
Sitelio
Team Skills
Written Communication, Verbal Communication, Conflict Resolution, Time Management,
Collaboration, Management
Other Skills
Photography (3 yrs), HTML (5 yrs), CSS (5 yrs), JavaScript (2 yrs), Microsoft Office (15 yrs), MAC Operating Systems (10 yrs)
